1 hôtel sur 2
are planning to use AI
H4 Hotel Wyndham Paris Pleyel
H4 Hotel Wyndham Paris Pleyel
AI or not AI? that is the question...
Do hotels really need AI solutions to improve guest experience and client satisfaction? Which type of AI is best suited for the hospitality industry and what type of insights we can gather from AI to run hotel operations smoothly?
For true hospitality innovators, AI isn't just a tool it's a turbocharger for their operations. 51% of these trailblazers are shouting from their rooftop bars about how AI supercharges efficiency, turning clunky tasks like room assignments, inventory juggling, and staffing headaches into seamless, lightning-fast processes thanks to
cutting-edge automation and optimization algorithms.
But wait, there's more: AI-driven chatbots and virtual assistants are delivering, instant, tailor-made support that boost direct reservations, bypassing OTAs and travel agents…
The proof is in the bookings! Velma, Quicktext AI virtual assistant, generated $ 579M in booking requests for its hotel clients in one year…
What is the AI mindset of hotel managers?
According to the latest statistics on AI adoption in the hotel industry per Mara, the sentiment tracking app :
3 out of 5 hotels are open to innovation such as AI
64% of hoteliers have tried AI tools like ChatGPT
55% of hoteliers believe that AI will revolutionize their industry
1 out of 2 hotels are planning to use AI in hotel operations
50% believe that AI will reduce their operating costs
Which hotel department stands to gain the most from AI?
37% of hoteliers surveyed think it is the Front Office & Guest Relations
36% see breakthroughs in marketing and communication
18% top executives are bracing for an impact in management
What's holding back hoteliers from joining the AI revolution?
30% find it too expensive
27% dont think of it as an absolute necessity
20% fear the complexity of choice, implementation and run
What are the perceived challenges of AI solutions?
Lack of technical know-how for 59% of respondents
30% points to staff resisting change
7% are considering the price tag of AI solutions
Numbers that matters
37%
Believe it will benefit guest relation
$ 579M
Already generated by Quicktext in 2023
AI for hotels : from chatbot to chatGPT
Chatbots have learned a lot using Conversational AI models, a branch of AI that focuses on understanding and answering questions using natural language processing (NLP) techniques.
It is designed to be able to quickly generate an answer from either a library or, when more advanced, a database. Thus if the NLP and the database are perfectly matched the level of understanding is exceptional and the positive response rate can reach a high level of over 85%...
As Conversational AI continues to evolve, there is a new branch of AI that could also play an important role for hotels.
Talking ‘bout my generative AI…
Generative AI's most famous example is ChatGPT: it uses neural networks to generate new and original data. It is able to create texts, images and even videos. Generative AI creates an answer based on multiple sources.
Since these sources have varying degrees of reliability, the answer may be partially, or completely, wrong. Generative AI is a probabilistic model, deducting the next word in the answer from the preceding words in the questions.
However, this article explains why Generative AI models are failing at meeting hotel client expectations by overfitting the model which means that training data size is too small and does not contain enough data samples to accurately represent all possible input data values from the user, in that case the questions of a typical hotel client…
Fulfilling the vision of César Ritz
AI may very well be the embodiment of Ritz's timeless wisdom, encapsulated in his renowned dictum on the art of impeccable guest service: "To see everything without looking; to hear everything without listening; to be attentive without being servile and to anticipate desires without being indiscreet."
Indeed, AI emerges as an omnipotent force, adept at automating mundane tasks that demand personalization, thereby liberating precious human capital to cultivate meaningful client relationships and deliver bespoke service experiences to guests.
Moreover, AI's intrinsic qualities of autonomy and adaptability render it a formidable ally in the realms of data analysis and predictive modeling, empowering hotel executives with insights into customer behaviors and market dynamics. Armed with such foresight, industry leaders will be allocating resources judiciously to drive optimal outcomes and sustain competitiveness in an ever-evolving marketplace.