Recognized for its AAA Four and Five Diamond resorts, Tafer Hotels & Resorts is a leader in luxury hospitality across Mexico. Known for its exceptional service, world-class amenities, and breathtaking locations, the group continuously seeks innovative solutions to enhance the guest experience.
As part of its commitment to excellence, Tafer integrated Quicktext’s AI-powered virtual assistant to streamline guest communication, optimize operations, and drive direct bookings.
In this case study, Max Gomez Montejo, Chief Digital Marketing Officer at Tafer, shares insights into Tafer’s journey with Quicktext, the impact on guest interactions, and their vision for AI’s role in the future of hospitality.
Tafer Hotels Group sought an AI solution that could seamlessly manage guest inquiries across multiple platforms while maintaining a luxury-level service experience. After testing other providers, the group partnered with Quicktext due to:
By implementing Quicktext, Tafer was able to replace multiple fragmented communication systems with a single, efficient platform that enhances both guest experience and operational workflow.
Quicktext’s AI hotel virtual assistant has exceeded expectations by streamlining guest communication and relieving pressure on internal teams. It has played a key role in managing high volumes of inquiries efficiently, ensuring guests receive fast, accurate, and helpful responses at any time of day.
Beyond improving service quality, the assistant has become an integral part of Tafer’s digital strategy, helping to create a smoother, more personalized experience across key channels.
Tafer continues to refine the mobile experience to ensure the assistant remains intuitive, while also exploring new communication channels like WhatsApp to further meet guests where they are and optimize the journey.
Tafer Hotels Group has been highly satisfied with Quicktext’s customer support, describing it as “always available, proactive, and solution-oriented.” The team appreciates the ongoing improvements and enhancements, ensuring that the platform remains aligned with their evolving needs.
Boosting engagement & bookings: 45% more conversations, 20% more bookings with Quicktext
The partnership with Quicktext has yielded significant commercial success for Tafer Hotels Group’s portfolio of luxury hotels. By delivering a consistent 45% month-over-month increase in conversations—vastly outperforming previous solutions—Quicktext demonstrates its capacity to manage high volumes of guest interactions effectively. This enhanced engagement is crucial in the luxury segment. Critically, this translates into tangible results: roughly 20% of these interactions exhibit strong booking intent, directly fueling a high volume of direct sales for Tafer. This performance highlights how Quicktext is perfectly adapted to the demands of the luxury hotel market, like Tafer’s, providing sophisticated, efficient guest communication that captures discerning travelers’ interest and drives significant revenue growth.
Looking ahead, Tafer Hotels Group is interested in seeing Quicktext continue to evolve by enhancing automation, improving conversion rates, and offering deeper personalization in guest interactions.
In particular, Tafer is eager to explore voice-powered capabilities and further innovations that would make guest communication even more fluid and efficient across all properties. The goal is to ensure that Quicktext remains a key partner in supporting Tafer’s growth and maintaining a seamless, high-quality experience across their resorts.
On a scale of 1 to 10, Tafer Hotels Group rates Quicktext at 8.5 to 9, citing strong reliability, performance, and customer support.
The group values continuous improvement and innovation, encouraging Quicktext to provide even more proactive recommendations for optimization and future AI developments.
