Hotel Regio Cadiz is a dynamic independent hotel that leverages technology to maximize its potential and reach. Led by a data-driven marketing approach, the hotel embarked on a journey with Quicktext, starting with a successful pilot phase and evolving into a core part of a strategy that has delivered remarkable returns.
We spoke with Alejandro Neira, who has managed marketing for the hotel since 2016, about his experience proving the value of AI and achieving significant growth with Quicktext.
“The main idea was to improve communication. That was the goal: improve customer communication. But as I studied the new technology, I also sensed that if this worked, a marketing opportunity would appear: reaching a new market niche and that’s what happened. We haven’t only improved communication where guests find immediate, simple answers, but we’ve reached a market niche we couldn’t before.”
“I’m very data-driven: if something doesn’t work, I don’t want it; if data proves it works, I go all-in. And data show Quicktext works. During our initial pilot phase, I proved to management that we could generate revenue with just a small set of automated Q&As. That convinced them.”
“After that, the first year with Velma was good; the second year, the ROI almost tripled. This year we’re already seeing good results. Quicktext offers full monitoring, so I can track everything not only direct bookings but also assisted conversions for guests who interacted with Velma. The data is clear.”
Converting conversations into revenue: 47 % of chats become leads, 21 % turn into confirmed bookings with Velma.
To put Alejandro’s data-driven results into perspective, recent data shows just how effective this strategy is. Velma achieved an impressive 47% lead conversion rate, turning nearly half of all interactions into qualified opportunities. Of the total lead value captured by the AI, a remarkable 21% was converted directly into confirmed reservations sent to the PMS, showcasing the powerful combination of direct and assisted conversion that Hotel Regio Cadiz tracks so closely.
“I have a daily marketing protocol, and Velma is part of it. I check conversations daily and see the Q-Brain+ tag and the conversations are amazing. With the old system, if a guest asked two questions, Velma answered only one. Now, she’s able to answer both in one reply. This simultaneous response to two or three questions increases guest trust and the chances of conversion.”
“Functionally, with Quicktext: no complaints. It’s very simple and functional. If something ever went wrong, it was because I structured a question poorly my error.”
“The support is solid. I speak with them a little because there are few problems, but they are close, communicative, and they know the tech. Sometimes with other vendors, you feel like you know more than them but not here. Even when account managers have changed, it had no impact because everyone follows the same line. Very happy indeed.”
“A ‘magical’ idea would be if guests could interact with Velma by voice on the site, like Alexa. The guest could just talk to the AI. That would be great.”
“Considering technology, customer communication, and ROI: for me, a 10. Quicktext gets a 10.”
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