Quicktext, the hospitality AI SuperApp, based in Paris, France, announces a strategic partnership with MedPlaya Hotels, known for its perfect fusion of affordability, all-inclusive perks, and family-friendly amenities in Spain’s dream destinations.
MedPlaya Hotels has always been a leader in innovation, investing in pioneering projects to reduce greenhouse gas emissions, improve energy efficiency, and decrease reliance on fossil fuels. Throughout its journey, MedPlaya has utilized an AI-powered cancellation prediction tool, and more recently. Additionally, it has incorporated ObeHotel, its own booking engine and channel manager, thus optimizing the direct booking experience.
This time their investment is geared towards AI to :
- Communicate in all the languages used by their clients
- Increase direct bookings with timely and reliable answers to customers inquiries
- Integrate CRM for a unified booking flow.
Launching AI in 17 Hotels in 3 Weeks: How Did Quicktext Do It?
With experience deploying AI solutions across more than 1,700 hotels globally, the Quicktext team has established a robust, scalable process, allowing rapid and reliable implementation.
The onboarding took place over a three week period with fluidity and intensity. From the first meeting, the objectives and deadlines were clearly defined. During the first week, an initial configuration of the generic database, grouping together the information common to the 17 hotels, was deployed by Quicktext and validated by Medplaya.
The following two weeks were devoted to the integration of the specific content for each hotel into the database. At the same time, the necessary technical integrations – booking engine, scripts and booking tracking system – were set up by the Medplaya teams. To close this process, the Quicktext quality department carried out a complete review of all the data.
In summary, thanks to the use of the Q-Data database, careful organization and the commitment of the support teams and also technical and quality teams at Quicktext and all MedPlaya stakeholders, the challenge of delivering the 17 hotels in three weeks was met.
“Quicktext’s vast experience in deploying AI solutions for hotels enabled us to go live with 17 hotels in just three weeks! At MedPlaya, our mission has always been to create memorable, worry-free experiences for our guests. By integrating Quicktext’s AI technology into our website, we improve the customer journey, adding valuable interactions with our guests across multiple languages and platforms. This integration allows us to respond faster to our customers, enhance the guest journey, and help our Contact Centre team become more efficient and customer-friendly. Additionally, thanks to the integration with Obehotel, we have incorporated a new direct sales channel.”
Roger Calafell Sendra
CCO, MedPlaya Hotels
About MedPlaya
MedPlaya is a leading purveyor of affordable yet exceptional beach holidays in Spain. With a rich tapestry of over 60 years of experience, the company has meticulously curated a collection of prime coastal properties on the Costa Brava, Costa del Sol,Costa Blanca, Costa Barcelona and Benidorm. Additionally, MedPlaya has a hotel in Bulgaria, extending its presence beyond Spanish borders.
Catering to a diverse clientele, MedPlaya offers a spectrum of accommodations, from cozy standard rooms to opulent suites. Each hotel is a haven of relaxation, boasting inviting pools, tantalizing culinary experiences, and a vibrant array of activities suitable for families, couples, and friends alike.
At the heart of MedPlaya’s philosophy is a steadfast commitment to guest satisfaction. By consistently delivering on the promise of highly satisfying experiences without the high price tag, we have cultivated a loyal community of travelers who return year after year to rediscover the magic of our Spanish oases.
About Quicktext
- Quicktext was founded in 2017 by Daniel C. Doppler and Benjamin Devisme.
- In 2023, Quicktext provided more than $579 million of booking requests to its clients and was awarded as AI and big data company of the year for hospitality at the Premium Travel Awards in Shenzhen, China, as well as the International Travel Award for Innovation at the International Tourism Meeting In Paris, France.
- In April 2024, Quicktext was recognized as the second most influential AI company in France according to a study conducted by Alliancy and Motherbase
Daniel Doppler CEO and Benjamin Devisme VP of Quicktext are available for interviews and bylines on the subjects of AI and the future of hospitality…
Today, 130 employees in 17 offices around the world :
- Europe (Amsterdam, Barcelona, Berlin, Lisbon, London, Milano, Paris, Prague)
- America (Mexico City, Montreal, New York, Punta Cana)
- Asia (Bangkok, Dubai, Guangzhou, Hong Kong, Gold Coast)
are serving hotels in 76 countries and operating the leading AI and big data company for the hotel industry.
