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Q-SEO

Or how artificial intelligence and the big data allow hotels to compete with OTAs to maximise chances to appear at the top of Google results.

Want a Demo?
Telegraph Coventry, UK

Q-SEO

Or how artificial intelligence and the big data allow hotels to compete with OTAs to maximise chances to appear at the top of Google results.

Want a Demo?
Telegraph Coventry, UK

SEO with AI & Big Data

Featured Snippets and Google FAQ formats appear on top of search results. OTA & metasearch platforms are massively using these new techniques to increase visibility and traffic.

Q-SEO maximizes hotels' chances to appear at the top of Google search results. Indeed artificial intelligence (AI) knows what are the questions most asked to the hotel. Let's inject these questions (and answers) into the website in the form of snippets updated in real-time.

AI-powered snippets help hotels address 3 issues

  • Generate automated online FAQs,
  • Improve SEO,
  • Optimize SERP (Search Engine Result Page).

In all cases the ranking of the site is positively impacted. It is not a question of being first on all possible queries, but of finally being able to enter the game with OTAs.

Online FAQs

Online FAQs

  • Manual FAQs topics are established by hoteliers from subjective considerations without any statistical validation.
  • Quicktext AI generates relevant FAQ based on the questions that customers really ask to the Hotel chatbot.
  • The FAQ order is updated every week to reflect customers current interests and take into account seasonality.

SEO improvement

SEO improvement

  • This dynamic AI-generated FAQ page is optimised for SEO and updated once a week.
  • Google scrolls this page frequently improving website ranking.
  • This allows hoteliers to drive additional traffic by creating FAQ pages even in languages that are not available on the rest of the website.

SERP improvement

SERP improvement

  • Feature snippets: Allow the hotel to appear on top of Google search results on specific queries.
  • Long tail snippets: Allow the FAQs in the Google Results (SERP) to associate with the main domain of the hotel.. 
  • Additional results: Allow for more natural results in SERPs
  • Voice search: Google Voice responses also are also based on feature snippets.