With 8 hotels in Spain, 1 in Mexico and 4 properties under management in Cuba, Valentin hotel group specialized in perfect beach vacations with exceptional service.
We spoke with Adrian, who is the director of digital marketing and brand manager for the group to ask about his decision to deploy Velma and other questions :
“With Hotels around the world, we needed to centralize and optimize guest communication and, at first, we were looking at an AI hotel chatbot to assist visitors on our websites… However it quickly appeared that Velma could do much more than that and today it is also embedded in our booking system to get more direct booking with little human intervention and also serves as an instant messaging tool that guests are using during their stay”
So Velma proved its usefulness in more ways than one?
“Absolutely, we never thought that it would have a conversation with guests about how to operate the channels on their TV set but somehow it happened…Another case is the data collected from guests conversation are analyzed by our back office team to find new services and activities”
Does Quicktext meet your business needs?
“Claro! It is a wonderful platform, it’s always up night and day, its back end is intuitive, the Quicktext support team is always helpful when we have a question… For us Velma has proven to be an integral part of our teams.
Do you get a good return on your investment?
“In 2023, Velma managed close to 23 000 conversations and brought an estimated lead value above 8M Euros..It is clear that the solution pays for itself many times over…”
Any wishes for the future of Quicktext?
“If only Velma could talk… Our guests are used to tools like Alexa or Siri, so they would probably embraced a talking Velma and ask even more questions to their satisfaction”
Velma performance in 2023:
- Conversations managed: 22 820
- Leads into booking engine: 2 683
- Leads value: 8 132 000 €
On a scale from 0 to 10 what is your Overall Satisfaction with Quicktext?
I like AI, concrete data, very good partners, 9.
