Revenue management is a cornerstone for hoteliers looking to increase revenue and profit. Every revenue management strategy should focus on maximizing profits while optimizing resources and reducing costs.

Revenue management in the hotel industry refers to pricing and distribution strategies used to sell adequate rooms to the right guests at the right time using the right distribution channel. It involves data and analytics to forecast guest demand and behavior, which helps hotels make data-driven decisions about pricing and distribution strategies that maximize revenue.

Hotels can measure the performance of their revenue management strategy by tracking various key performance indicators (KPIs), such as occupancy rate, average daily rate (ADR), revenue per available room (RevPAR), GOPPAR (gross operating profit per available room), etc.