Recognized for its AAA Four and Five Diamond resorts, Tafer Hotels & Resorts is a leader in luxury hospitality across Mexico. Known for its exceptional service, world-class amenities, and breathta [...]

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Hotel Baume Paris

Metaverse in hospitality industry

The metaverse is a virtual reality that offers interconnected and immersive digital experiences using social media features, augmented reality (AR), virtual reality (VR), online gaming, and cryptocurrencies… The hospitality industry can leverage the metaverse to offer guests new and unparalleled experiences that will generate new business. Hotels present in the metaverse offer their guests a virtual experience where they can enjoy various digital activities, increasing their engagement. Hotels need to prepare for their presence in the Metaverse by leveraging technologies such as artificial intelligence based on a strong NLU tailored to the hotel industry, a new generation of PMS, booking engines and CRM.